IT PROFESSIONAL - APPLICATIONS (SALESFORCE & DIGITAL MARKETING SPECIALIST)

Job Description:

IT PROFESSIONAL - APPLICATIONS (SALESFORCE & DIGITAL MARKETING SPECIALIST)

Description

POSITION OVERVIEW

Applications will be accepted from: ALL PERSONS INTERESTED

Division/ Section: HAS/ IAH TECHNOLOGY APPLICATIONS & DATA

Workdays & Hours: Monday - Friday 8:00 am - 5:00 pm, Occasional Weekend/Holidays (Subject to change)

PURPOSE OF DIVISION
The Information Technology Division is responsible for providing and maintaining the technology infrastructure, systems, and applications that act as a force multiplier to assist the Houston Airport System in pursuing its mission and vision. The Information Technology Division is further responsible for maintaining awareness of, and then sourcing and implementing technology, as and when it emerges, to keep the Houston Airport System at the vanguard for safety, efficiency, and above all, superior customer service.

PURPOSE OF THE POSITION
We are seeking a highly motivated Salesforce and Digital Marketing Solutions Specialist to administer, develop, and enhance our Salesforce ecosystem while supporting digital marketing initiatives and customer engagement strategies. This role combines Salesforce administration and development expertise with marketing technology, campaign automation, analytics, and customer journey optimization. The ideal candidate will have hands-on experience with Salesforce Service Cloud and/or Marketing Cloud, strong technical problem-solving skills, a passion for process improvement, and the ability to bridge the gap between technology and business stakeholders. “Candidates must be able to obtain all security required badge access including CBP access within 6 months from the hire date.”

The responsibilities of this position include, but are not limited to:

Salesforce Administration & Development

• Administer and maintain the Salesforce environment, including user setup, security, permissions, profiles, roles, field creation, workflows, flows, reports, and dashboards.
• Provide day-to-day support by managing helpdesk tickets, troubleshooting issues, and ensuring system reliability and user satisfaction.
• Design, develop, and enhance Salesforce solutions using declarative tools and custom development, including Apex, Lightning Web Components (LWC), Visualforce, and Flow.
• Collaborate with business stakeholders to gather requirements and translate them into scalable Salesforce solutions.
• Develop and maintain integrations with internal and external systems through REST and SOAP APIs, middleware platforms, and ETL processes.
• Participate in solution architecture discussions, ensuring scalability, security, governance, and adherence to Salesforce best practices.
• Support software development lifecycle activities, including requirements gathering, analysis, design, development, testing, deployment, and post-production support.
• Create and maintain technical documentation, data dictionaries, process diagrams, and support materials.

Marketing Technology & Digital Marketing

• Support and optimize Salesforce Marketing Cloud and related marketing technology platforms.
• Build and manage customer journeys, email campaigns, audience segmentation, forms, landing pages, and automated marketing workflows.
• Collaborate with marketing and business teams to design data-driven campaigns that improve engagement, lead generation, and customer retention.
• Develop and maintain campaign tracking mechanisms, dashboards, and performance reports to measure marketing effectiveness.
• Analyze customer and campaign data to identify trends, opportunities, and recommendations for continuous improvement.
• Assist in managing digital marketing channels, including email marketing, social media integrations, web analytics, and customer engagement platforms.
• Support lead management processes and ensure proper integration between Salesforce CRM and marketing platforms.
• Implement best practices for marketing automation, customer data management, consent management, and compliance requirements.

Collaboration & Strategic Initiatives

• Partner with technology teams, vendors, consultants, and business units to deliver integrated solutions.
• Monitor system health, campaign performance, and key performance indicators (KPIs) to ensure operational excellence.
• Serve as a trusted advisor to stakeholders by providing technical consultation, solution recommendations, and best practices.
• Research emerging Salesforce, CRM, AI, and digital marketing technologies and recommend innovative solutions.
• Contribute to strategic initiatives focused on improving customer experience, business processes, and organizational efficiency.
• Act as a Salesforce subject matter expert and champion user adoption across the organization.

WORKING CONDITIONS
The position is physically comfortable; the individual has discretion about walking, standing, etc. Operates a motor vehicle. There are no major sources of discomfort, i.e., essentially normal office environment with acceptable lighting, temperature and air conditions. Significant time spent using computer display, keyboard, and mouse. Requires the ability to make closely coordinated eye/hand movements within very fine tolerance and/or calibration demands. Operates a motor vehicle.

MINIMUM REQUIREMENTS

EDUCATION REQUIREMENTS
Requires a Bachelor's degree in Computer Science, Management and Information Systems (MIS) or a closely related field.

Information systems-specific technical certifications may be substituted for 1 year of either the education or the experience requirement, as applicable.

Related professional Information Systems, experience may be substituted for the education requirement on a year-for-year basis.

EXPERIENCE REQUIREMENTS
At least five (5) years of technology experience supporting IT applications.

A Master’s degree in Computer Science, Management and Information Systems (MIS) or a closely related field may be substituted for two years of the experience requirement

LICENSE REQUIREMENTS
None

PREFERENCES

**Preference shall be given to eligible veteran applicants provided such persons possess the qualifications necessary for competent discharge of the duties involved in the position applied for, such persons are among the most qualified candidates for the position, and all other factors in accordance with Executive Order 1-6.**

Preferences shall be given to those with the following experience:

• • Experience with Salesforce Service Cloud, Sales Cloud, or Marketing Cloud.
  • Experience with Marketing Cloud Journey Builder, Automation Studio, Email Studio, and Data Extensions.
  • Salesforce Marketing Cloud Administrator, Email Specialist, or Consultant Certification
  • Experience configuring Flows, reports, dashboards, security models, and automation within Salesforce.
  • Experience integrating Salesforce with third-party applications and APIs.
  • Knowledge of digital marketing concepts including email marketing, campaign automation, lead nurturing, audience segmentation, analytics, and customer journey mapping.
  • Experience with Google Tag Manager, Google Analytics, SEO, SEM, social media marketing platforms, and marketing reporting tools.
  • Experience with CI/CD, DevOps practices, Git, and Agile methodologies.
  • Experience working with public sector, education, healthcare, or nonprofit organizations.
  • Strong analytical, communication, and problem-solving skills.
• LICENSE REQUIREMENTS (Preferred)
  
  • Salesforce Administrator Certification.
  • Salesforce Platform App Builder Certification.
  • Salesforce Platform Developer I Certification.

GENERAL INFORMATION

SELECTION / SKILLS TESTS REQUIRED


The selection process will involve application review and/or interview. Department may administer skills assessment test.


SAFETY IMPACT POSITION - YES

If yes, this position is subject to random drug testing and if a promotional position, candidate must pass an assignment drug test.

SALARY INFORMATION
Factors used in determining the salary offered include the candidate’s qualifications as well as the pay rates of other employees in this classification.

PAY GRADE: 26

APPLICATION PROCEDURES
Only online applications will be accepted for this City of Houston job and must be received by the Human Resources Department during active posting period. Applications must be submitted online at: www.houstontx.gov . To view your detailed application status, please log-in to your online profile by visiting: http://agency.governmentjobs.com/houston/default.cfm or call (281-233-1842).If you need special services or accommodations, call (281) 233-1842). (TTY 7-1-1). If you need login assistance or technical support call 855-524-5627.
Due to the high volume of applications received, the Hiring Department will contact you directly, should you be selected to advance in our recruitment process.
All new and rehires must pass a pre-employment drug test and are subject to a physical examination and verification of information provided.


EOE Equal Opportunity Employer
The City of Houston is committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, genetic information, veteran status, gender identity, or pregnancy.

The city offers a competitive benefits program, including competitively priced health coverage and a defined contribution pension plan. Benefits include:

• Medical
• Dental
• Vision
• Wellness
• Supplemental Insurance
• Life insurance
• Long-term disability
• Retirement pension
• 457 deferred compensation plan
• Employee Assistance Program
• 10 days of vacation each year
• 13 city holidays, plus one floating holiday
• Compensable Sick Leave
• Personal Leave
• Flexible schedules
• Professional development opportunities
• Transportation/parking plan
• Section 125 pretax deductions
• Dependent Care Reimbursement Plan
• Paid Prenatal, Parental and Infant Wellness Leaves
• Healthcare Flexible Spending Account

For plan details, visit http://www.houstontx.gov/hr/benefits.html

Closing Date/Time: 11/24/2026 11:59 PM Central

Salary:

$85,335.90 - $107,918.20 Annually