Summary
Overview:EACX Lead (Customer Experience Analytics / Experience Analytics Lead)
Description:
• Proven experience with Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Analytics
• Leading and managing the audience strategies, segmentation, and activation workflows
• Extracts insights and creates models based on domain-specific data products, leveraging advanced analytics and machine learning techniques.
• Collaborates with Domain Data Stewards and Data Product Owners to understand business requirements and formulate data-driven hypotheses.
• Communicates findings and recommendations to stakeholders through visualizations, reports, and presentations, driving data-driven decision-making across the organization
Job Description
Overview:EACX Lead (Customer Experience Analytics / Experience Analytics Lead)
Description:
• Proven experience with Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Analytics
• Leading and managing the audience strategies, segmentation, and activation workflows
• Extracts insights and creates models based on domain-specific data products, leveraging advanced analytics and machine learning techniques.
• Collaborates with Domain Data Stewards and Data Product Owners to understand business requirements and formulate data-driven hypotheses.
• Communicates findings and recommendations to stakeholders through visualizations, reports, and presentations, driving data-driven decision-making across the organization
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